Venue

Friday Conference Center
100 Friday Center Drive
Chapel Hill, NC 27517

 

Parking

UNC Friday Center Parking Pass available
All cars should display a printed pass on the dashboard and park in the visitor lot.
Print and place on dash.

Visitor Parking Directions – Friday Conference Center 

Address: 100 Friday Center Drive, Chapel Hill, NC 27517 

From Raleigh or Durham (via I-40): 

  1. Take Exit 273A toward Chapel Hill (NC-54 West). 
  2. Continue on NC-54 West for approximately 2 miles. 
  3. Turn left onto Friday Center Drive (you’ll see signs for the Friday Conference Center). 
  4. Take the second right to find the visitors' parking lot. 
  5. Visitor parking is located in the lot in front of the Friday Conference Center, marked “Visitor Parking” on the map. 

Important: 

  • Please do not park in the Park & Ride lot, which is adjacent to the Friday Center and NC-54, but is designated for transit users only.  
  • Visitor parking spaces are clearly marked and located directly off Friday Center Drive, near the main entrance to the building. 

 

Lodging

Courtyard Chapel Hill - 6 minute walk to the Friday Conference Center
100 Marriott Way, Chapel Hill, NC

The nightly rate is $174/nt plus tax.

Book your Courtyard room for UCAR SWOT

Last day to book: Monday, October 5, 2026
 

ALOFT Chapel Hill - about a mile to the Friday Conference Center
1001 Hamilton Rd, Chapel Hill, NC

The nightly rate is $140/nt plus tax.

Book your Aloft room for UCAR SWOT

Last day to book: Wednesday, October 14, 2026